“Building A Successful
Business Using The Internet”
This course uses theory and proven practices
to handhold students through all the steps of starting and operating an online
business.
By the
end of the course, using the tools and materials included, students will have an
operating Internet business. They will be able to nurture this business by
applying the lessons learned during the course, and through the assistance of
its professional after-course mentoring.
Using
smart tools that do not require technical knowledge, the course takes students
step-by-step through all the stages of developing an online business.
Prerequisite:
Ability to write simple text equivalent documents; burning desire to launch a
home or small business online, or to strengthen an existing one.
Duration:
There are 10 classes a total of 30 equivalent hours. Students participate in the
development of an online business case study, which becomes a hands-on example
to guide their own business-building efforts.
Workload:
Students are expected to attend every class and dedicate a minimum of six hours
per week practicing and implementing what they’ve learned.
Content:
1. Understanding
“preselling” versus “selling” – the C-T-P-M (Content-Traffic-PREsell-Monetize)
concept; success examples; entrepreneurship; accessing online resources
2. Brainstorming
business ideas – types of online businesses; entrepreneur/infopreneur; building
on passion/hobby/experience
3. Doing precise
online market research – lateral and vertical brainstorming; analyzing supply
and demand
4. Selecting an
effective domain name – unifying business concept; searching available names;
registering
5. Choosing an
appropriate site look and feel – using standard and custom templates; starting
and upgrading
6. Developing
original site content – outlining like a book; using online resources; studying
competition; writing for site visitors
7. Creating
search-engine-friendly pages – analyzing page content; incorporating keywords;
organizing content in tiers
8. Incorporating
preselling techniques – using email giveaways; offering downloadable ebooks;
offering free online courses
9. Promoting the
business in multiple ways – free search engine traffic plus directories;
blogging; advertising; ezines; relationships; joint ventures
10. Implementing
proven money-generating techniques – incorporating content-based ads; being an
affiliate for other merchants’ products/services.
Included Materials:
The course includes: (1) a
full set of integrated software tools, (2) complete online and downloadable
reference materials, and (3) several hours of instructional videos.
The student uses all these
materials during the course, for homework assignments and afterwards to create
and operate an online business. |
